Awareness campaign evaluation report

An evaluation report on the Team Shan 2012 breast cancer awareness campaigns on and around university and college campuses in the prairies has been completed. The report concluded that “Team Shan has been successful in reaching thousands of young women across the prairies since 2010 with important breast health and breast cancer messages. Public transportation strategies are vital to the success of the awareness campaigns, but the comprehensive approach using media/marketing, print materials and technology strategies has increased campaign success in reaching the target audience.”  See full campaign report 2013.